Let’s face it, locum pros: marketing functions inside sales organizations aren’t always top of mind. Many locum tenens staffing agencies don’t even have marketing departments or may have a lone marketer who is expected to wear too many hats – designer, writer, PR, email marketer, and more.
In the past few years, digital marketing has been gaining more and more traction with locum tenens agencies alongside the business world as a whole, but the industry still lags behind many others in terms of headcount, budgets, and strategy.
If you’re grappling with a modest marketing budget, struggling to captivate your clients and providers effectively, or uncertain how to get the most bang for your buck, consider outsourcing your marketing to a digital agency.
“Hang on!? Wouldn’t that cost an arm and a leg?” Not necessarily. When approached wisely, with a trusted partner, it can be surprisingly affordable and offer a hefty return on investment. This is particularly true when you choose a firm that specializes in marketing locum tenens staffing agencies to healthcare facilities, physicians, and advanced practice providers.
Let’s explore why outsourcing marketing could be a game-changer for your agency:
Cost-Effective Expertise
As a staffing agency, your primary objective is connecting healthcare facilities with top-notch locum tenens providers. Making that connection requires smart, focused sales strategies. It’s unrealistic to expect sales leaders to truly understand something as potentially abstract and slow-burning. That’s where a digital marketing agency comes in.
Loaded with cutting-edge tools and specializing in the latest trends, marketing gurus are primed to deliver efficient results. They know how to maximize your budget and engage your target audience in ways that can likely outperform what internal staff could do on their own. And this kind of niche expertise can be surprisingly affordable. How so?
- Maximized ROI: They have a deep understanding of cost-effective marketing strategies that provide the highest return on investment, ensuring your marketing dollars are put to the best possible use.
- No overhead costs: Outsourcing eliminates the need for in-house resources, including the cost of hiring full-time employees, investing in software, and providing ongoing training.
Save Time and Concentrate on Your Core Competencies
Time is a precious asset in the dynamic world of locum tenens staffing. Outsourcing marketing activities can be a substantial time-saver, allowing you to focus on what you do best. Here’s how:
- Research efficiency: Keeping up with the latest trends, researching new strategies, and analyzing the market are integral parts of marketing. However, they can be time-consuming, especially when it’s not your primary area of expertise. By outsourcing, you let the marketing experts do their job so that you can focus on yours.
- Streamlined execution: Marketing agencies have established systems to implement and manage campaigns. They have the skill set to run complex, multi-channel campaigns, enabling them to efficiently execute and manage marketing strategies.
- Hiring and training: By outsourcing, you bypass the time and effort involved in recruiting, training, and managing an in-house marketing team. You won’t have to worry about turnover or gaps due to staff changes.
- Fast response to market changes: The highly specialized and experienced pros at digital marketing agencies can quickly adjust your marketing strategies to respond to shifts in the market or changes in your business strategy, saving you the time it would take to reorient an in-house team.
Strategic and Customized Solutions
Marketing isn’t a one-size-fits-all scenario, especially in a specialized field like locum tenens. A digital marketing agency with deep industry expertise can provide tailored strategies aligned with your unique needs, including:
- Understanding your audience: Marketing agencies know your audience’s pain points, needs, and desires and create messaging that hits the mark.
- In-depth competitor analysis: The agency will assess your competition’s strengths and weaknesses, helping you stand out.
- Brand building: They work to enhance your brand’s visibility and reputation in the industry, which is key to attracting and retaining clients and providers.
Access to Advanced Tools and Technologies
Digital marketing agencies come equipped with the latest tools, software, and analytical data, which can often be too costly or time-consuming for businesses to secure independently. These tools offer invaluable insights, such as:
- Customer behavior analysis: Tools that track user engagement and behavior patterns, giving insights into what works and what doesn’t.
- Performance tracking: Software that monitors the success of different marketing campaigns, allowing real-time adjustments for optimal results.
- Market trends: They can utilize analytical tools to predict market trends, which informs proactive marketing strategies.
Improved Scalability
As your agency grows in conjunction with the locums industry, so too will your marketing needs. A digital marketing agency can effortlessly scale with you, adapting its strategies and services to meet your changing requirements. They provide:
- Flexible packages: You can upscale or downscale your service package as per your agency’s growth or varying needs.
- Ready for peak periods: They boost marketing efforts during peak coverage needs and scale down during slower times, ensuring consistent marketing effectiveness and spending.
“That all sounds great, but… there aren’t any digital agencies that specialize in locum tenens marketing!”
Well, for the vast majority of the existence of locum tenens, that was certainly true.
It’s not true anymore.
In early 2023, Locumpedia, the locum tenens platform, introduced Locumpedia Marketing, the first digital agency specializing in locum tenens marketing.
Since then, our team of experts has helped several agencies grow their businesses in ways they couldn’t have imagined with one or even two in-house marketers. Our team of strategists, copywriters, designers, and developers collectively possess over 40 years of combined experience in locum tenens marketing.
After an initial trial period, our service model is now proven, and we are ready to accept new clients. Let Locumpedia put its expertise to work for your agency so you can focus on your sales, all at a cost of about one FTE per month.
In this article, we’ve provided just 14 reasons why your agency should outsource its marketing. There are many more reasons, and we’d love to discuss them with you.
Call to Action Time! 🙂
Learn more about our capabilities and experience on our services overview page. When you’re ready, fill out our service questionnaire, and let’s talk!
